You should now be more familiar with the marketing funnel and about how you can “flip” it for your business. In this article you will learn how to make this powerful concept work for you and explore the InterNetwork Marketing Success Toolbox.
So in order to explain how “flipping the funnel” works for InterNetwork Marketing, I would like to invite you to take a closer look at the Success Toolbox and see how it works at the different stages of your funnel and megaphone:
Step 1: Generate Traffic – Making “strangers” find you
Obviously it all starts with TRAFFIC. While creating traffic is relatively easy, the real key to your success is to generate TARGETED traffic. The more targeted your traffic, the more profitable your internetwork marketing business will be. In the coming weeks we will discuss several proven and highly targeted traffic generation methods, but an easy yet extremely powerful way to jumpstart your business is Pay-Per-Click (PPC) advertising. PPC marketing, as it is also know, allows you to quickly create and direct a flow of high quality prospects into your funnel. A word of caution though: PPC is paid advertising, and so you don’t waste either time or money, I highly recommend the following Google AdWords resource that will get you up to speed in no time and put you ahead of at least 90% of your competition clickfunnels discount .
Step 2: Capture Leads – Turning “strangers” into “friends”
As your traffic generating efforts are starting to pay off, you next challenge is to turn your visitors from “strangers” into “friends”. You can accomplish this by giving them something of value (usually an info-product such as an ebook or audio file) and gaining their permission to continue “talking” to them. This is why defining this “doorway” into your funnel and getting it right is absolutely critical. Remember, you only get one chance to make a first impression, so again you want to use the best tools available out there.
For the top choice of Lead Capture Page and Google AdWords resources, please refer to the InterNetwork Marketing Success Toolbox below.
By the way, there are several terms used here: gateway page, landing page, squeeze page or opt-in page, it’s all the same!
Step 3: Monetize Your List – Turning “friends” into “customers”, and “customers” into “salespeople”
Finally – in fact, this is where it all really begins – you need to nurture the relationship and build trust between you and your new “friends”. And remember this is a two way process. You are also allowing these “friends” to self-select themselves so you only invest time for and focus on building long lasting relationships with the right ones. This is where your Autoresponder tool will come to your help. As you don’t have time to speak individually to each new “friend” you want to be able to communicate with them in a series of emails. Your autoresponder allows you to put this process on autopilot. Of course, you invite them to get in touch with you for any questions – but you don’t ever need to chase them or cold call them.
You then invite your self qualified friends to consider your product, service or business opportunity, or whatever else your have to offer. With internet network marketing, again you have tools to do the job for you, so your business can work for you 24/7 anywhere in the world. Your website, and your online demo, video or presentation, can give the best sales pitch each and every time for you and your team. If you are part of one of the new generation network marketing companies like myself, you will most likely have those tools readily available to you.
As your perfect sales pitch is delivered, some “friends” will turn into “customers” right away. Most of the time, however, you will need to follow-up and address their questions before they can decide. But in any case, as successful internet network marketers know, the fortune is in the follow-up. Always do your utter best to have happy and satisfied “customers”, so that they eventually become your best “salespeople”. Next, make it easy for them to be your spokespeople by using viral marketing for instance. If you are in network marketing, remember that your distributors are your primary “customers”. You will also want to use online training tools as much as possible to create the maximum leverage for yourself and the best duplicatable success formula.
As a final note, let me summarize below a few specific tools that I have selected for my own use:
Lead Capture Page
If you want to get those tools for yourself, visit the InterNetwork Marketing Success Toolbox.
I think you now get the picture and maybe understand better why InterNetwork Marketing is bound to be the next big thing!
Copyright Luc Andria
You have full permission to publish and distribute the above article electronically, in print, in your e-zine, website or e-book free of charge provided this entire resource box and the links in the article are kept intact.
A Harvard-educated seasoned entrepreneur and marketing expert, Luc Andria leads GelDiamonds to create leveraged global residual income.